The New Madrid Earthquake of 1811-1812 Research Paper

The New Madrid Earthquake of 1811-1812 - Research Paper Example Giant waves rose up and swept north giving the impression it was flowing backwards. Boats along the river were engulfed, capsized and their crew drowned. They were many unusual factors about the New Madrid Earthquake of 1811-1812. The first surprising was their location. They were centered at the southeast corner of Missouri far from the active seismic zones of the mountain chains on the edges of the continents, which are the boundaries of tectonic plates. Secondly, their magnitudes were unusually high; in the range of between 8.1-8.3 on a Richter scale. Thirdly, the pattern was unusual in that there were three shocks of about the same magnitude separated by weeks at a time. As mentioned before, the first one occurred on December 16, 1811, with an 8.2 magnitude at 2:00 am. The second one occurred January 23, 1812 at an undisclosed time with an 8.1 magnitude and the third one occurred February 7, 1812 with the highest recorded magnitude of 8.3 at 3:15 am. The impact of that this disas ter had on victims far and near was indescribable and sad to say possibilities of it happening again is a certainty! What is New Madrid Seismic Zone? With reference to cusec.org the New Madrid Seismic Zone (NMSZ) is the most active seismic area in the United States east of the Rocky Mountains. The NMSZ is located in southeastern Missouri, northeastern Arkansas, western Tennessee, western Kentucky and southern Illinois. Southwestern Indiana and northwestern Mississippi are also close enough to receive significant shaking from large earthquakes occurring in the NMSZ. Analysis of the New Madrid Seismic Zone The active faults in the NMSZ are poorly understood because they are not expressed at the ground surface where they can be easily studied. The faults are hidden beneath 100- to 200-foot thick layers of soft river deposited soils called alluvium. Fault scraps and traces in the soft alluvium erode in a very short time or may be rapidly covered by new deposits thereby quickly hiding ev idence of earthquake fault lines. Faults in places like California, where rocks are at or near the ground surface, are much easier to study because the faults are readily found, seen, measured and analyzed. (Cited from cusec.org) Knowledge about some of the NMSZ faults is obtained by seismograph recordings of the frequent small earthquakes. St. Louis University, University of Memphis, the U.S. Geological Survey and University of Kentucky operate more than 30 seismograph stations to monitor earthquake activity in the NMSZ and Central U.S. Micro seismic earthquakes (magnitude less than 1.0 to about 2.0), measured by seismographs but not felt by humans, occur on average every other day in the NMSZ (more than 200 per year). The measured locations of micro seismic earthquakes show some trends that have been used to identify active faults in the NMSZ. The trends indicate a four-segment, zig-zag fault system with a total length of about 125 miles stretching from Marked Tree, Arkansas north eastward through Missouri, Tennessee and Kentucky to Cairo, Illinois. In the past 25 years, scientists have learned that strong earthquakes in the central Mississippi Valley are not freak events but have occurred repeatedly in the geologic past.   Earthquakes in the central or eastern United States affect much larger areas than earthquakes of similar magnitude in the western United States.   For example, the San Francisco, California, earthquake of 1906 (magnitude 7.8) was felt 350

Management Problem in Health Care Essay Example for Free

Management Problem in Health Care Essay Management Problem in Health Care Worldwide health care organizations are faced with problems everyday. Motivation is one of the many management problems in health care organizations today. Health care organizations are always working together to come up with ideas and strategies to make their organizations more successful and better for everyone to work in as well. Problem solving is an on going process in health care organizations, which have been bringing positive results for everyone working in the health care organizations. Motivation is a state of feeling or thinking in which one is energized or aroused to perform a task or engage in a particular behavior. This definition focuses on motivation as an emotional or cognitive state that is independent of action. This focus clearly distinguishes motivation from the performance of a task and its consequences. Notice, too, that motivation can be a state of either feeling or thinking, or a combination of the two. For some individuals, motivation is more a matter of feeling than thinking, while, for others, the reverse is true (Shortell Kaluzny, 2006). Motivating the people who are working under management can be a difficult task at times. Everyone is unique, none of us are the exact same and each person needs something different to become motivated and that is where the challenge comes in for the managers, finding the right motivator for the right employee. Knowing and caring about the employees needs, will help managers know what type of rewards to offer as a way to motivate their employees. Management Problem 3 The success of any organization, especially health care organizations solely depends on the skills of managers and how they present the work environment for their employees. When employees are motivated they tend to be more satisfied with their jobs and will stay with the organization much longer as a result of their satisfaction. According to a recent survey from the Healthcare Information and Management Systems Society offers some ideas on how to keep them happy. First, pay a decent salary, that came through loud and clear in the survey, says Linda Hodges, executive vice president of search firm Hersher Associates, which conducted the survey with HIMSS. Salary was identified by the surveys 361 respondents as one of the main factors they use to evaluate job satisfaction or a job offer. Forty percent of those surveyed said they dont believe they are paid market value (Greene, 2002). According to Lynn, if your program examination indicates that you have done everything right but the results were not there, it is time to talk with people one-on-one. Ask each employee why the program did not have the impact you were looking for. They may have been trying as hard as they could, but only delivering a marginal performance. It is possible they are battling obstacles you cannot see. To find out what is getting in their way, ask them how you can help them improve (Lynn, 2001). Asking these questions are important when it comes to keeping your employees involved in everything, always getting their opinions on how they think it should be done and work together as a team to come up with the best solutions. This is what a good manager is made of, including his employees in everything that has to do with the job. Management Problem 4 Maslows theory was unique because he believed that each person had five needs and each need had to be met before they could go on to the next need. As the process went on, each old need lost motivational value as the new need was met. According to Shortell and Kaluzny, Maslows hierarchy of needs assumes there are five need levels that must be satisfied sequentially. 1. The physiological needs, these needs include things like air, water, food, warmth, shelter, and sex, the basic survival needs. 2. The security needs include a secure physical and emotional environment, examples include the need to be free from worry about money and job security. 3. Belongingness needs involve social processes, they include the need for love and affection and the need to be accepted by ones peers. 4. Esteem needs are actually composed of two different set of needs: the need for a positive self-image or self-respect and the need for recognition and respect from others. 5. Self-actualization needs, at the top of the hierarchy, involve realizing ones potential for continued growth and individual development (Shortell ; Kaluzny, 2006). Although, Maslows hierarchy of needs theory seems too simple for the human body, which is very complex, this is the perfect theory of motivation for us. This theory touches every aspect of our lives and how one feels about themselves and their surroundings. People who are in management positions will be wise to use this theory when it comes to motivating their employees, in any industry health care or otherwise. It does not matter which theory you think may be best to follow, interesting work and employee pay are the two biggest motivators. Management Problem 5 After identifying the motivation problems with the employees, managers need to start right away working on a plan to overcome these problems. They can start with talking with each individual employee and ask them questions. Making the employees feel like they have a part in finding the solution is a big part in motivation too. Everyone needs to feel like they are helping in some way or another. In conclusion, even though motivating your employees is a difficult task, it must be done in order to keep them happy and to keep things running smoothly. Keeping your employees happy can only bring success to their organization. The employees will love doing their jobs and they will do them well, they will come to work everyday and this will result in a cost effective organization, because the turnover rates will be less in each organization and the organizations will not have to worry about training new employees.

IPhone 6 Marketing Plan

IPhone 6 Marketing Plan I am going to launch I phone 6. Its a mobile phone without keypad. Its a touch screen phone. You can also use it as a mini computer. It has Microsoft windows 9 with latest software. It has all the latest technology from apple. I am going to explain how I will do the marketing of this product. Marketing planning process for iphone 6: 1) Mission statement: Give something new to the new generation. Its bring the world in the hand of the customer its make life essyer. Its bring new technology to the customer. We are offing the best product in the market. We 1.1) Cooperative objective: We want to see that more customers are willing to buy this product by end of this year. We want to attract more and more consumer. We want to create more jobs in the market in next few years and will make a place of our own in the market. promise the product will be latest technology and affordable for the consumers. 2) Marketing audit: 2.1) Who are the competitor: My products main competitors are Blackberry Storm, Palm Pre, Motorola Droid , HTC Droid Eris, Samsung etc. 2.2) Swot Analysis: SWOT analysis is a very important analysis for lunching a new product. Strengths and weaknesses are the internal and opportunity and threat are the external analysis. Strengths: Strong brand image. Advanced smart phone technology. Application/update availability. Selective providers. Weaknesses: Limited product selection. New entrant stage. International markets. Insufficient network/system Opportunities: Protocol-based network. Nice market. Online capability/options App store Overall pricing control Threats: Product diversification Immense competitors Superior technology Dependence on their third party supplier 2.3) Pest analysing: Its a very important analysis for lunch a new product. It is a external analysis. Political: For lunch any new product like I phone 6 must operate under Political factors include government regulations and legal issues and define both formal and informal rules. Like Tax policy, Employment laws, Environmental regulations, Trade restrictions, Political stability etc. Economic: Economic factors will affect the purchasing power of potential customers and the products cost of capital. Some examples of the economy: economic growth, exchange rates, Inflation rate etc. Social: Social factors include the demographic and cultural aspects of the external macro  environment. Its involved customer needs and the size of possible markets. Some example: Population growth rate Age distribution, Career attitudes, Stress on safety What is the popular religion etc. Technology: Some technological factors you must analysis for lunch a new product : RD activity, computerization, technology motivations, Rate of technological change etc. 2.4) The compatiteve advantage : Apple has two types of advantages: Internal advantage: The main internal advantage is Appel that it has focused on in its design for the I phone 6. External advantage: the main external advantage are, a) the apple brand name b) The simplicity of it user interface c) The advanced technology incorporated in to its design. 3) Marketing strategy 3.1) Who are the target market: Apple target alll kind of people who wants new tecnology. They resarch about peoples needs and wants. The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. 3.2) Positioning: Large company with various products Apple has too many consumers, rather targeting a particular segment. But because of buyer both users and network operator crave a latest frills the iphone will be a high demand until a better and more advance product is introduced. Position Consumer price Expensive Iphone 6 Technical Product and Designing / Basic Cheap 3.3) The marketing mix: The marketing mix is often referred to as the Four Ps since the most important elements of marketing are concerned with: Product the product that the customer obtains. Price how much the customer pays for the product. Place- how the product is distributed to the customer. Promotion how the customer is found and persuaded to buy the product. 4) Implement : Iphone assess the product climate in which it will implement the marketing strategy. Iphone will Study the competition and develop a plan for differentiating the product from others. Developing communication strategies for letting customers know how the product is different, by mentioning the curbside service in ads. Iphone will survey the customers in order to learn who they are and what they want from the products. It will use informal surveying techniques such as speaking to the clientele directly and asking how it can better meet their needs. Also perform formal marketing research by asking customers to fill out questionnaires in person or online. Will Offer free products in exchange for their time and feedback. WordsI(791) Question 2 :Discuss market segmentation and customer segmentation process 1) Market segmentation: Market segmentation is the process to identify customers is they worldwide group or individual customers. Are they all the same the same quality who is likely to exhibit similar responses to a marketing mix? The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase youre offering. It have to be done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments. 2) Customer segmentation: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Customer segmentation procedures include: deciding what data will be collected and how it will be gathered; collecting data and integrating data from various sources; developing methods of data analysis for segmentation; establishing effective communication among relevant business units about the segmentation; and implementing applications to effectively deal with the data and respond to the information it provides.   For understanding the customer segmentation you have to discuses about, 2.1) Customer needs and wants: What kind of product customer wants and needs you must be understood after lunching any new product. For example when weather going to be could at this time people needs warm cloth at this time if you produced warm cloth people state way go for it . 2.2) Identify most attractive segments for coustumer  : Coustomers are attracted by the looks of an product and where there wants needs are taken to count. Also coustomers are atracted by the latest technpology. Words  :292 . Question no 3: Analyse the factor behind choosing one or more segments with regards to targeting: For discussing the factor behind choosing one or more segments with regards to targeting I choosing Apple I phone. How well are existing segments? Apple has really done well for itself with the iphone. The fastest-growing segment in the mobile phone industry is the smart phone segment, and its been growing every year growing 72% over 2006. How large is the segment, and how can we expect it to grow: Do we have strengths as A company that will help us appeal particularly to one group of consumers: Apple has lot of strengths which can help you to appeal to one group of consumer. Some of strengths are, Apple is one of the most established and healthy IT brands in the World, Product development. Doesnt invent the market, but its products set high standards for the market. Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive Apple understands is consumer base maintains a semblance of brand loyalty and also beasts a unique Mac operating system. Question no 4: choose a product or service that has changed the mind of consumers and identify the factors behind which contributed to its growth in the market place: I choose the iphone 4 which change the mind of consumer. How iphone 4 change the consumers mind and why people choose it its given below: What kind of benefit has as a product: The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. The phone will work with itunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability. The all-new touch screen interface making operations extremely intuitive, it is radically different from those of other phones or PDAs that recognizes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do. The iphone 4 had great technological innovations like the original Macintosh. Why it is unique: it has latest technology, up store for a Mac book, high class touch screen, easy internet accesses thats why its different than other phones and customer choose this phone. Price: $350, the iPhone would be sold at a reasonable price for its value. It outperforms any other PDA or smart phone on the market and the convenience of having multiple features combined into one-device increases its overall value. Quality The iPhone has one of the brightest and most scratch resistant screens in the market. It also has a fine metallic finish that is durable and light. The software suite included is also unsurpassed with their ease of use and resistance to computer viruses. Mobile Culture: Mobile Culture is the technical division of Label Networks that specializes on designing and developing applications for the mobile generation. Having developed wireless applications in various youth markets, Iphone has a deep understanding of the mobile lifestyle, and the potential and future growth of this market. Iphone are now offering this mobile experience to brand and organizations via Iphone new division dubbed the Mobile Culture Lab. Iphone group is versed in solving complex technical applications for both the iPhone and Android mobile devices, yet also an eye for design aesthetic and user experience. Customer feedback:  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   From iphons reviwes we can see that some coustomers are very satisfy with the available wifi. Some said they had no connections. Some customers apparantly the signal was just too weak. The content is great and they are very happy with the application itself. Some said this is pretty sweet! they can access hundreds of free audio and video files that will let them keep learning on the move. Coustomer service: The customer service executives of the phone operators are not allowed to reveal the private and confidential data of one client to a person. Iphone has very good coustomer service they are customer service line open from 9am-5pm monday-Friday and saterdy 10am-4pm. They want to provide good customer service for that they have skilled employes. They have a online contact from for customer. Who are the targets? Apple Doesnt Target Markets. It targets  People. Apple target alll people who wants to fullfil their needs and wants. The IPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. How are they targeted? Apple has never marketed Macs to enterprise customers, and only hired a skeleton sales crew to sell to such customers, but it has been advertising the iPhone and its business-related applications in The Wall Street Journal, Bloomberg BusinessWeek, and other business-friendly publications. Its also added Microsoft Exchange compatibility to the iPhone, as well as advanced, CIO-pleasing security. Apple lets the people decide how and where theyll use its products. Who are the apple iphone 4 competitor: the main competitor of iphone4 is Black Barry , which bring lots of technological product ,and also apple I phone has other competitors like HTC ,Nokia, Samsung etc. They are trying to bring new phone for caught the I phone market. For example Nokia bring Nokia N8 which is being new technology for customer. Are they joined with other company: Apple is an individual company; it is not owned buy any umbrella company. Apple sale their shares in the stock market.

Music, Ethos and Pathos :: Music Bands

Music, Ethos and Pathos Ethos: The credibility of Anti-Flag, as of right now, is growing enormously. All the other punk bands look to these guys and marvel at how much they are defending their beliefs. For example, a person is watching his or her favorite band play and he or she begins to talk of how great Anti-Flag is. Immediately one could pick up on that and want to get to know more about Anti-Flag. It is a chain reaction of learning about other bands through bands that he or she already knows. If Anti-Flag are respected by bands that were the original punk-rockers such as Bad Religion, NOFX, and The Clash, then they will be admitted into the fan base of such bands. As long as a band can get a well known band to show favor, the band will be more accepted by the fan-base community. This is ironic because the band does not have to make good music as long as a respected band likes them. Pathos: The emotions that are really being played on the most are anger. People have so much anger when they can not understand the world or what is going on in it. The audience becomes furious to all the killing and death in the world and they need someone there to sympathize with them. Anti-Flag gets the listener angry by exposing the faults of the world. The listener appreciates this because Anti-Flag will not sell into the wrongs of the world. It uses the emotion of finding comfort in that there is someone else out there that has the same views as the listener does. The band uses punk rock music as a common ground with the listeners and expresses their views through their songs. This relates back to the author because this is a great way to protest through music.

Pygmalion Poetry Deconstruction

Poetry Deconstruction: The Story of Pygmalion and the Statue (1713 translation) The poem â€Å"The Story of Pygmalion and the Statue† was originally written in Greek by Ovid, and is found in Book Ten of his work, Metamorphoses. It was translated into English in 1713, and this translation employs techniques to appeal to the readers of the day, and reveals their views on a variety of topics, including obsession and narcissism. Pygmalion, a sculptor, shunned all women for their frivolity, instead turning to his art. He created a sculpture out of ivory of a woman so perfect that he grew to love her, and wished for his ‘ivory virgin’ to be real. The goddess granted his secret desire, and blessed the couple with a son. The readership of the poem would have consisted predominately of eighteenth century upper class males, so the poem is, in many parts, structured to interest this group of individuals. The eighteenth century gentleman would have identified with the line â€Å"Well pleas’d to want a consort of his bed†, as a mistress was the only thing that was not provided instantly for them. Pygmalion, a man who is able to function without this, would have been held in high esteem by the reader, and perhaps would have inspired them to follow his example in being independent. The line, â€Å"Yet fearing idleness, the nurse of ill†, shows the society of the time’s attitude towards inactivity, in that it is, or leads to, a sickness. This metaphor relates to the saying, ‘idle hands are the devil’s playthings’, which would have been the view of the community at the time of the translation. Another quote that shows the opinion of the people of the eighteenth century is â€Å"the pow’rful bribes of love†, indicating that love could be bought. In 1713, this would not have been an oxymoron, as many married someone to gain their wealth, making this statement ring true to the eighteenth century reader. The poet also refers to the birth of Pygmalion and the statue’s child, as a way that they â€Å"crown their bliss†. This metaphor signifies a very happy ending, especially to the gentleman reader, as procreation was a very important issue; an heir was necessary. Note also that the child is male. This engineers a perfect close to the story of Pygmalion. ‘Crown’ could also be a symbol of the patriarchal values present, as it was rare for a woman to rule (wear the crown). A question to pose it what the eighteenth century gentleman thought of Pygmalion’s obsessive nature and narcissism. The fact that he â€Å"Abhorr’d all womankind† makes it appear as if he thinks he is above women, as he has lumped them all into the same, generalised bracket, including those who do not follow the lifestyle choices he disapproves of. The alliteration used in â€Å"loathing their lascivious life† emphasises Pygmalion’s misogyny, and therefore his very high opinion of himself. His narcissistic nature is further explored through the use personification; â€Å"Nature could not with his art compare†. Here, he is praising his own amazing skill for creating something better than Nature, or God, could make. The line â€Å"Pleas’d with his idol†, reminds on of Genesis, where God is pleased with himself after he creates the world. Pygmalion is comparing himself to God, revealing his large ego. The poet delves into his obsessive nature with the caesura in the line, â€Å"he commends, admires, Adores;† forcing the readers to pause and examine the depth of Pygmalion’s obsession towards the statue of his creation, and by extension, himself. This is emphasised again in the repetition in the lines â€Å"And all the sparkling stones †¦ and od’rous green†. The word ‘and’ is repeated five times in these four lines, highlighting the excessiveness of his gift giving and his over the top behaviour. Due to the positive finish, where Pygmalion’s ‘bliss is crowned’ with the birth of a son, and the lack of consequences for his terribly high opinion of himself, one might conclude that over-extravagant pride was considered commonplace in the eighteenth century, and obsessiveness was not considered unhealthy, perhaps because it served to combat idleness. The various ideas in the poem support this. The translation of â€Å"The Story of Pygmalion and the Statue† effectively utilises techniques and devices in order to appeal to its readership, the upper class gentleman of 1713 and onward. 715 words

American Transcendentalists Essay

American transcendentalists sought the permanent spiritual reality behind physical appearances. They were optimistic and believed in human perfectibility; they engaged in projects that tried to create the ideal reality. They believed that the universe is one great entity. Transcendentalism centres on the divinity of each individual. But this divinity could be self-discovered only if the person had the independence of mind. They believed in democracy, equality, the unlimited power of the individual and the beauty of the human spirit and the natural world. They focused on the positive aspects of life, while working to improve the injustices of the world. Transcendentalists’ view on Nature is unique and interesting. They believe that there is an inner spark contained by and connecting all facets of nature, including mankind, which can be discovered not through logical reasoning but only through intuition and the creative insight. They stressed the importance of harmony with nature.   Transcendentalism is an idealism that encompasses a diverse and sometimes confusing set of beliefs regarding man’s role in nature and the universe. As for the human nature, transcendentalists saw no need for any intercession between God and man and therefore called for an independence from organized religion. They stated that God is energy, a force, not a particular separate being; God breathes through nature and man attempts to open himself up to this influx. Their claim was that the divinity is self-contained in every being. They believed in the unlimited potential of human ability to connect with both the natural and spiritual world. People should, through their intuition, the external symbols of nature and translate them into spiritual facts. Transcendentalists were idealistic and optimistic because they believed they could find answers to whatever they were seeking. Transcendentalist declared there was meaning in everything and that meaning was good and connected by and parts of a divine plan. This philosophy led to an optimistic emphasis on individualism; one aspect of individualism is the value of the individual over society. One must follow his instincts and not conform to what society dictates. Although society will influence an individual towards conformity, it is important to remain true to one’s self and to one’s identity. Transcendentalism believes the spiritual reflection of each person as they move from the rational to the spiritual is the very essence of life, and this is an individual accomplishment. Thoreau stated that the world around us as a miracle in itself. It is in this living we move toward the conscience of the reality we cannot see, and this is part of Thoreau’s point. Thoreau argued in Walden that the divine exists not just in all people but can be perceived in all of nature. The idea of immanence served to strengthen Thoreau’s belief in the equality of all people â€Å"Heaven is under our feet as well as over our heads,† cited Thoreau in Walden. â€Å"Superfluous wealth can buy superfluities only,† is another valuable quotation from his book. Transcendentalists believed in individual creative spirit and empathized natural way of life. Thus, transcendentalists were extolling the spiritual benefits of living in nature. Thoreau believed that â€Å"most men live lives of quiet desperation,† and he wanted to show the humanity a way out. Anti-transcendentalists rejected the optimistic outlook on humanity and life declaring that the optimism of their predecessors was naà ¯ve and unrealistic.   The anti-transcendentalists reflected a more pessimistic attitude and focused on man’s uncertainty and limited potential in the universe. The writing of anti-transcendentalists focuses on imagination, intuition, the power of nature and individual emotion, but they deal with the darker side of human nature. The anti-transcendentalists viewed nature as vast and incomprehensible, a reflection of the struggle between good and evil. The anti-transcendentalist felt humans were depraved and had to struggle for goodness.  Although they thought goodness was attainable for some, they believed in evil as its own entity. They believed sin was an active force; it was not just the absence of good; they really did think, on some level, that the devil existed. The anti-transcendentalists believed in a higher authority and that nature is ultimately the creation and possession of God and can not be understood by humans. The anti-transcendentalists feared that people who desired complete individualism would give into the worse angles of man’s nature. They were concerned that without external constraints, such as societal mores, people would be motivated only by their immediate need and desire for sensory gratification. They believed that both nature and human nature had a dark side that could not be ignored. Anti-transcendentalist writer would hold readers’ attention through dread of a series of terrible possibilities and feature landscapes of dark forests, extreme vegetation, concealed ruins with horrific rooms, depressed characters. Melville’s perspective on life is that God created the universe with an infinite number of meanings and man is always trying to determine one specific meaning. The writer believed the single-minded idealist could draw society into danger. Melville illustrated this fault through his main character, Ahab, who embarked on a journey to avenge the whale that dismasted him. Ahab had excessive pride, which blinded his common sense and endangered his crew as he set out on a futile mission of revenge. When Ahab said, â€Å"I would strike out at the sun if it insulted me. Who’s over me?† † it showed his transformation into a single-minded idealist. In this story the whale, Moby Dick, serves to symbolize any force that we allow to hold us back. Melville, through symbolism in the story, taught the moral that when human beings have few external constraints, their inner needs and drives serve as their motivation. He also warned of the inherent dangers in a person such as Captain Ahab. On the contrary, Ishmael’s character allows the reader to relate to a love for nature and the earth, as well as a feeling of inner peace and serenity. The â€Å"man vs Nature† is one of the central in the book. This conflict contradicts totally the notion about the integrity of humankind and natural world. Still, Melville gives credit to natural world, while referring to it as to the, â€Å"God’s great, unflattering laureate, Nature.† But in his writing the integrity and spiritual fullness of Nature is questioned, his approach is more scientific than philosophical. Hawthorne was another representative of anti-transcendentalist trend in American literature. In Dr. Heidegger’s Experiment an invitation to taste from the fountain of youth is offered. Four Heidegger’s friends agree to do so and they become young again, but they are soon devastated by the transience of the experience. Again, the motif of the uncontrolled power of the science is central in the story. Another contradiction between transcendentalists and their opponents concentrated around the concept of self-reliability. For instance, Hawthorne saw the self-reliant person as selfish, insecure, and desperate for attention. The need for a person to depend on society is as great as the need for society to depend on the individual. But the term â€Å"society† in the story has more specific application. â€Å"Society† is the familiar circle, the system of social relations of each individual. By becoming suddenly young, people endanger themselves of loosing their familiar circle of friends and acquaintances. Hawthorne depicted people who had no regard for societal values at all; he was among the first to introduce the problem of ethic of science. As for the human nature, Dr. Heidegger advices his friends that they should, â€Å"think what a sin and shame it would be, if, with your peculiar advantages, you should not become patterns of virtue and wisdom to all the young people of the age.† The issue of sin has attracted many anti-transcendentalist writers. So we mak3e a conclusion that transcendentalist authors had optimistic view of life and believed in the spiritual nature if the world and integrity of Man and Nature, they put on emphasis over individualism and self-reliance. Anti-transcendentalists had more pessimistic view on life and concentrated on the darkest side of human nature. Sources: Herman Melville, Moby Dick or the Whale, Modern Library, Reprint edition, 1992, ISBN: 0679600108 Nathaniel Hawthorne, Tales and Sketches, Library of America, 1982, ISBN: 0940450038 Henry David Thoreau, Walden: An Annotated Edition, Houghton Mifflin Company, 1995, ISBN: 0395720427